Clik here to view.
Podcast: Interview with Jeremiah Owyang on Measuring Social Media
I am working on an article for Associations Now about how to measure social media success. The questions I am exploring: How can you measure success with these tools? How do you know you are creating...
View ArticleClik here to view.
Web Analytics Definitions or A Page View by Any Other Name Is Not Allowed!
The Web Analytics Associations has released an expanded set of 26 standard definitions for measuring web traffic and usage (PDF). This is a useful document for providing consensus definitions of common...
View ArticleClik here to view.
Social Network Fundraising ROI Calculator
Here is a nifty tool: Is It Worth It? An ROI Calculator for Social Network Campaigns: You can use this tool to calculate an estimate of cost and return on investment for the recruitment and fundraising...
View ArticleClik here to view.
Search Engine Optimization Tips Article
I just posted an article to my site on how to improve the placement of your content in natural search engine results. I focus on how to improve your own content and management practices in this...
View ArticleClik here to view.
Effective Ecommerce with a Login
The screencast I created of the effortless ecommerce process for Coda prompted several questions about how to best incorporate a login to the online sales process. I’m going to address that issue via a...
View ArticleClik here to view.
When Data Crunches You
My most recent post on the We Have Always Done It That Way blog appears to have made a direct hit on the pitfalls of being too data-oriented: When Data Crunches You. Several comments so far and...
View ArticleClik here to view.
Google Analytics Site Search Is Live
I just enabled the site search feature in Google Analytics. If you want to analyze the search queries on your own site (and you should!) and use GA, be sure to log in and activate it in the profile....
View ArticleClik here to view.
Quoted in Article on Effective Web Site Measurement
I was quoted in an article published by Microsoft Office Oline titled Deciphering your Web site traffic reports: 5 tips. I was interviewed by Christopher Elliott for the article, who does quite a bit...
View ArticleClik here to view.
R is for Open Source Statistical Analysis Programming Language
I read in the New York Times today about an open source programming language and environment for conducting statistical analysis. R, the Software, Finds Fans in Data Analysts: R is also the name of a...
View ArticleClik here to view.
Micro Payments, Micro Profit?
The only way to make significant revenue with micro payments is to get an awful lot of them. Any questions? OK, I’ll say a bit more about my rationale for that position. I work with a lot of membership...
View Article
